A proposal to ferm LIVING
the entre
Inspired by Madeira, curated for Madeira
Online space for slow living
About
About the entre
When we made Madeira our home five years ago, we began to imagine a place where the Danish design we love could meet the island's textures, colours and warmth.
Olga brings a background in the humanities, years of design experience and successful commercial ventures. Denis brings deep technical expertise and a craft for creating intuitive digital experiences.
Together, we are building a collection of lasting objects for everyday life. Our own home is where our love for ferm LIVING began. Between island living and European design: the entre.
Rooted here, we hope to help shape the island's next chapter.
Olga & Denis
Founders of the entre
The concept store
Home and wardrobe for island life
ferm LIVING at the centre, alongside FDB Møbler furniture and selected lighting from &Tradition
Comfortable pieces in natural fibres, chosen for everyday wear and lasting appeal
Deiji Studios, LESET, Rita Row, NÄZ, Loulou de Saison, Aiayu, Af Agger
the entre is a shared commitment to quality, across home and wardrobe.
The opportunity
A market ready for more choice
In stores
Mainstream chains shape much of Madeira’s retail offer. Contemporary Scandinavian design remains difficult to find locally.
Online
Delivery exclusions, high shipping costs and forwarding arrangements make mainland purchases slow and complicated.
the entre brings lasting design closer to residents, newcomers and independent hospitality businesses.
The opportunity
Madeira is a unique place,
attracting more people every year
International residents
+161%
Foreign residents in Madeira
DREM · 2021–2025
Homes above €500k
+179%
Properties for sale in Funchal
Listing index · 2020 = 100
International education
+20%
Students at International Sharing School Madeira
Enrolment · 2024–2026
Sources: DREM, Idealista/data, Idealista/news and FN hotelaria. Periods and measures differ.
Our edge
Local stock, ready to deliver anytime
Our own storage space and delivery vehicles let us hold the opening collection on Madeira and serve customers directly.
Same-day delivery in Funchal for orders before 12:00, next day across Madeira
Thoughtful packaging and careful handling
Personal advice and order support through WhatsApp
One local contact from purchase to aftercare
the entre is a simpler way to bring beautiful design home.
The online store
A walk through the entre
Everyday Wear, Everyday Living and Second Life, with delivery terms on the first screen.
Draft store, shown in preview. Product images are used for presentation only.
Marketing
A physical presence through local partners
Even with an online launch, physical presence matters. The objects we choose deserve to be experienced in everyday settings.
Our plan is to place selected pieces in cafés and boutique hotels, and style local events, with a discreet link to the online collection.
For accommodation owners, the entre will offer a local source of lasting pieces that help their spaces stand apart.
Design objects, discovered naturally.
Marketing
Our channels
We reach people where they already spend their time, online and on the island.
Instagram and Facebook: original photography, targeted campaigns and Madeira’s resident and newcomer communities
MadeiraOne, our own 3D island guide and one of Madeira’s most popular local apps, reaches up to 5,000 people
Always available for personal advice, orders and aftercare
Collaborations with boutique hotels and pop-ups at the island’s many events
We build and manage the store, campaigns and analytics in-house.
Our proposal
Our proposal to ferm LIVING
What we propose
- A retail partnership with ferm LIVING as our anchor brand
- An opening order of about €2,000 for accessories, textiles, lighting and kids
- Annual purchase target and Madeira exclusivity to discuss
What we commit
- ferm LIVING at the centre of the store
- Local stock and same-day delivery in Funchal
- Full RRP, with discounts subject to approval
- Brand guidelines and display requirements
- Monthly sales and stock reports
